Strengthening Your CSR Impact Story with a Program Outcomes Framework

Companies are facing increasing pressure to report on the impact and results of their various corporate citizenship programs, not only to customers and advocacy groups but also to senior leaders and employees. Yet programs focusing on community and social issues may not have a framework that adequately captures and communicates their measures of success. As a result, these programs often provide only the most basic information—total grants, employee volunteer hours, etc.—without providing the impact story.

By following the steps and filling out the worksheets in this presentation, you will be able to:

• Identify where your corporate citizenship programs can align with and support the company’s business goals
• Refine your program goal to clarify the value your program is bringing to the company goal
• Build out a logic model map that will show how you’re going to reach your program goal
• Work with key stakeholders to prioritize indicators that will assess progress towards the goal.