Strengthening Your CSR Impact Story with a Program Outcomes Framework

Companies are tackling numerous issues through their corporate citizenship programs, and they often struggle to tell a coherent CSR Impact story about their achievements. In many cases, that story is even more difficult to communicate due to unclear goals, and lack of a strategic approach to capturing the information necessary to tell a CSR Impact story. Strengthening a signature program’s goals, and developing an outcomes framework to support the data collection process, can reinforce the company’s commitment, and strengthen relationships with key stakeholders.

In partnership with Philanthropy New York, attendees will explore how companies tell a strong CSR Impact story, review the process for clarifying priority program goals, and describe how to build a framework for identifying and collecting the signature program information and data necessary to tell that story.

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Presenters

• Lisa Frantzen, Senior Evaluation Consultant, TCC Group
• Tom Knowlton, Partner and Director, Corporate Practice, TCC Group
• Susan Wolfson, Director, Strategic Communication and Stakeholder Engagement, TCC Group

Host

Philanthropy New York