Four Highlights from Our 2024 Benchmarking Survey

Driven by our commitment to understanding social impact, our Corporate Measurement & Evaluation Community of Practice (CoP) conducted a comprehensive benchmarking survey of CSR practitioners at global companies from June to September of this year, gathering insights from 30 companies. 

As companies make plans for 2025, we have heard from many members of the CoP that they are making decisions about how much to budget for their social impact evaluation work, how many positions they need in their staffing plan, and where they should be directing their evaluation resources.  

We believe this is the perfect time to share some key highlights from our survey findings. Read the full report, Understanding the Emerging Field of Evaluation in Corporate Social Good, for a comprehensive look at the current landscape of social impact measurement and evaluation, spotlighting emerging trends, critical challenges, and innovative best practices in the field.

Finding 1: Evaluation staffing is spread thin and wide. 

• ½ of the companies that responded don’t have a full-time evaluator. 

• Staff combine evaluation with other responsibilities, generally distributing responsibilities among several people.  
• Overall evaluation staffing capacity has remained stable, with 21% increasing, 17% decreasing, and 59% reporting no change in headcount. 

Finding 3- Evaluation budgets are small – and this is one of the biggest challenges faced by evaluators in a corporate setting.